Intertextuality Essay -- essays research papers fc

What is inter schoolbookuality? How does intertextuality challenge E.D. Hirschs idea that a text has a single importee created by its author? Explain with reference to examples drawn from any media format.According to American literary critic, E.D. Hirsch, in order to interpret a body of text, one must ask ones self the only question that can be answered objectively what, in all probability, did the author mean to convey? He believed that the authors intended meaning equates the meaning of a text and it is in fact, the reviewers duty to uncover the the authors intentions. The meaning of a text and its authors intentions are one and the same. Hirschs concept revolves around the assumption that a body of text is original, and is purely a body of the authors sole intentions. The production of text, if one were to adhere to Hirschs system, is therefore exclusive to the authors own ideas and concepts and free of outside influence. However, the notions of langue and parole disputes th is idea. According to Barthes in 1984, It la langue is the social part of language, the individual cannot himself either create or modify it. Furthermore, Ferdinand de Saussures work on structural anthropology and semiotics demonstrates the subjectivity of language and can be said to have sewn the seeds for modern concepts of intertextuality (such as those developed by Roland Barthes and Julia Kristeva). Intertextuality challenges the idea of a texts ability to be truly original and therefore disagrees with Hirschs theory. In this essay, I will focus on how conscious intertextuality as hearty as the semiotics involved in unconscious intertextuality both dispute the idea that the meaning of a text belongs exclusively to its authors intentions. Julia Kristeva, who was the archetypal to implement the term intertextuality, proposed the idea that a text should not be interpreted merely by its words at face value, but in like manner studied based on other works it has adapted and was influenced by. The concept can be further expanded upon by Gunther Kress notion of ceaseless semiosis which brings to set down the social aspect of a texts creation. From the beginning, I use materials which I have encountered before, which bear the meanings of their social contexts, to weave a new text which, because it is woven from materials of other texts, everywhere and always connects with those other te... ...mpaigns, can now be seen as the qualities Bridget desires by smoking Silk Cut.Once again, Hirschs idea of a text bearing only one singular meaning can be easily disputed. The interpretation of the Silk Cut advertisement, as well as the use of Silk Cut cigarettes in Bridget Joness Diary, is highly subjective and dependent on the readers cultural literacy and existing knowledge.Intertextuality in the media, both print and otherwise, has rick too powerful to ignore, especially in this day and age. The internet, satirical texts, advertisements and books are only some exa mples that demonstrate the effects other works and a readers prior knowledge have on any given text. Intertextuality in its various states, conscious and unconscious, is certainly a valid contention against the theory of E.D. Hirsch.Bibliography, References & Notes 1) Cultural Consumption and Everyday Life, Reading As Production, John Storey, Pg 63, Arnold, London, 19992) Intertextuality, Allen.G, Pg 9, Routledge, London 20003) http//web.uvic.ca4) http//www.theonion.com5) http//www.geocities.com/howtodressemo6) http//www.aber.ac.uk7) Reading Ads Socially. Goldman. R, Routledge, London, 1992