Tuesday, April 30, 2019

Socrates as One of the Well-known Philosophers Assignment

Socrates as One of the wellspring-known Philosophers - Assignment ExampleHe was a member of the Athenian army and given the detail that he was always questioning the modal value in which his community run is an issue that always got him in trouble. He pushed the youth to oppose the local government to a point that they had yet lost trust in the local system and is one of the charges that he was set to face. Socrates was accused of collaborating with outside armies in a manner that he would even snitch on his local government.Socrates was very fast to defend himself against these changes. Regarding the first accusation, he responded by asking whether it was only he that had made the mistake of derailing the youth. He sought to show that the fact that he was the only person with the ability or rather the strength to speak aloud regarding these issues did non mean that he was the one on the wrong. It only showed how much fear that people had of the government that they did non hav e the attitude to handle this. The premise that he uses to explain this is by talking of the horse semblance (Barlette, 2010).When Socrates brought in the issue of horses, he made it as an analogy to explain his point. He seeks to prove that the volume may indeed be the ones responsible for a negative influence on the youth and that he is responsible for uplifting them. He shows this by stating that the trainer of the horse is the one person that does the animal well and that other people that ride the horse may harm it. In this case, the accuser, Maletus, states that he alongside the resolve is the ones responsible for a positive influence on the youth.Socrates defines his role in the Athenian society appropriately. He states that it is his job to deliver these people. According to Socrates, the government at the time was using resources badly and not even appreciating the efforts made by the soldiers. He knew that this was his role from the fact that people feared the governmen t.

Monday, April 29, 2019

Strategic analysis of Whole Food market Coursework

Strategic analysis of Whole Food grocery - Coursework ExampleThe stores are located in 38,000 square foot in size which conform to the locality and community that they serve and which have observed 5% course on year growth. The attach tos stock was boosted by nearly 38% which has seen 17% growth in EBITDA to $835 million and 20 year compounded annual growth rate of nearly 26% (ar, 2011). 1.1 Vision and mission Companys vision is to become a global brand for best attribute natural and organic nutrient and best food retailer of organic food in every community that it serves. The mission statements of the company are designed to support the food requirements of the people by providing them with healthy and nutritious food so that they can lead a healthier life and live longer. The consequence values of the company digest on sustainable work practice and ensure complete customer satisfaction through quality food that is organically produced. They also empower people with knowle dge and information that promote their general well-being. The core values are aligned to their strategic vision and mission that fundamentally cater to the interests of all its stakeholders including workforce, customers and deliver chain. 1.2 Current strategy The current strategy is designed to encourage people to adopt healthy life style through food that is organically produced. It ensures customer satisfaction by facilitating high quality of naturally and organically produced wide variety of food products. The Whole Food stores are strategically designed to meet the unavoidably of its customers. They have cafeteria facility which ensured that customers could also taste and test the quality food that they would be buying. The brochures and information nearly food products and sustainable business practice empower customers with information which they use in their buying experience. 1.2.1 Goals and objectives The organisational culture greatly helps to achieve its broader goa ls and objectives of meeting the changing demands of its various stakeholders including customer satisfaction. The company promotes more than 2600 SKU with its 365 general Value, primary in-house brand (ar, 2011). The companys goals are focused opening around 24 to 27 new stores and improving its sales growth to around 15%. Its study objective is to promote sustainable business practices. To achieve it, WEM emphasizes diversity in workplace and creates barrier free and encouraging environment to meet the needs of diverse community. The team leaders within the stores are empowered to make independent decisions that ensures change performance outcome. The broader goals and objectives of WFM are achieved through measures like employees welfare schemes, environmental concerns, health and well-being and charitable workings in the area of education, training and development of entrepreneurial skills etc. Its suppliers of food products from low waged countries were supported financiall y to ensure quality produce which also helped them to raise their living standard. It has introduced innovative processes to promote sustainable business practices within its in-house staff and business partners (ar, 2011). It has encouraged greater interaction with various focus groups and fostered alliances for proactive partnership of the public and workforce in its drive for environmental conservations and community welfare. 1.2.2 Major strength The double design growth rate, exemplary customer service and broad range of quality product lines are its major strengths. With approximately $11.7 billion revenue in 2011, the strong cash flow and stock position greatly favor the company in achieving its goals and objectives (yahoo, 2013). The growth plans of companies are primarily through opening

Sunday, April 28, 2019

Physics conclusion page Essay Example | Topics and Well Written Essays - 250 words

Physics close page - Essay ExampleAdditionally, two the graphs T2 = SM + I and F = - Kx have straight lines, though the latter has a y intercept I. Hence, the two unceasings slightly bear small difference owe to the initial having a deviation of I. The experiments deductions depict that, for one motion cycle T2 varies right off with both the mass and the springs constant. That is especially when there is any addition of the mass, which produces a similar quantity both the spring constant and T2. In addition, the T2 varies directly with the mass but inversely proportional to the string constant, K. focal ratio does not depend on the mass applied, since the amplitude is constant all throughout, which implies a reduction in both the extension and potential energy (PE), but the Time intent increases. Maintaining all other factors constant except the acceleration, it yields to the increased potential energy, velocity as well as kinetic energy. However, this phenomenon reduces the Ti me Period (Brazell et al

Saturday, April 27, 2019

Dreams Essay Example | Topics and Well Written Essays - 1000 words

Dreams - Essay drillDue to their authoritative influence for example in my case, parents may force their children to take up line of achievement courses that are not within their interests (Gysbers 2008 p 32). This essay will show that this may lead to forgetful job performance and conflicts in the work place. It also suggests the best approach that parents should take while discussing their childrens career choice which is to be supportive as well as less authoritative. This essay is a critical evaluation of the parents influence, using myself as an example, on the career dreams that their children may brook as well as the consequences of such influence.Every parent would be proud to have made children, in their careers as well as life in general. Similarly, there is no child who would be proud to be a failure in the society. It therefore becomes necessary for the two parties to join efforts to fasten that only the best comes from the childrens life. While in the process, it b ecomes possible to experience conflicts in ideologies which may both result to a wrong career choice or disap forelandment in life (Gysbers 2008 p 25). In many cases, parents misuse the opportunity to guide their children into choosing the right careers whereby they tend to force them into what they themselves see as the best for their children. By doing so, they forget that every individual has unique characteristics which determine their interests as well as their hobbies. It would therefore be wrong for anyone be it the parent or friend to try and force his interests in another person. However, I believe that it is always necessary to offer various options to the child using an opened minded approach whereby both parties would be willing to listen to the other persons point of view.My career dream has always been to become a Chef but on the other hand my parents do not support this but instead, they want me to become a nurse. These are two very polar careers and it may be

Friday, April 26, 2019

Promotion Strategies Essay Example | Topics and Well Written Essays - 1000 words

promotional material Strategies - Essay ExampleThe new technological trends affected a lot the way companies performed the advertising of their products. thither has been a major shift from offline advertising to online advertising alternatives. This paper analyzes the global changes in advertising by performing research on the subject and through the case study of Estee Lauder.Selling products online which is referred to as e-commerce has move a huge force in the retailing business. In 2006 the overall e-commerce retail sales in the United States accounted for $104 billion dollars and this segment has a great growth potential considering the online community is rapidly expanding and soon has nearly 1.1 billion users worldwide (Plunckett Research, 2007). The widespread use of the internet and the birth of the convergence age argon shifting advertising dollars from traditional written press to the internet since many people are no longer using the traditional press as their primary culture medium for obtaining information about legitimate affairs. The internet has replaced traditional media due to its convenience, variety of selection, and the speed of the information travels. Printing subscription have suffered with people finding they can get news from a variety of free online sources, including new, online only publication, professional blogs and news gathering sites (Holahan, 2007).Online advertising is a booming business and companies are finding that it is cheap effective way to get hold of mass amounts of potential customers. Estimates performed by PriceWaterhouseCoopers and the Interactive Advertising Bureau (AIB) determined that in the US $13 billion was spent on online advertising in 2006 and this figure is projected to grow by 87% in 2008 (Plunckett Research, 2007). Online advertising has also allowed further globalization of products worldwide. Companies in Europe are utilizing this advertising medium to target

Thursday, April 25, 2019

The development and acquisition of language over the span of lifetime Essay - 1

The development and acquisition of language over the foil of lifetime - Essay ExampleLanguage acquisition in human beings is evident during infancy almost probably at four months. At this time the babies start to discriminate speech sounds and uses babbling which ordinarily comes from their mothers. They use preverbal Communication which involves gestures and vocalization to make their intents known. The way they acquire this type of language skills is universal and then the syntax process takes place slowly as they develop1. The syntactic development of the child is explained using 2 theories or approaches. The first one includes Nativist opening which argues that children have an innate language acquisition guile ( boyfriend). It assumes that LAD is a sm both area in the brain which has a collection of syntactic rules for all the languages that he or she may be interacting with. The theory notes that the environment alone gives communication full of errors and thus the devi ce provides the child with novel ability to construct sentences using learned vocabulary. Therefore because of possession of this LAD they are able to learn any language without the interference of the incomplete information from the environment. The second theory known as the empiricist opposes the fist theory. It argues that there is enough information that can develop the linguistic public of a child and not LAD.Empiricist believes that brain process is sufficient enough for language development in babies. For a child to acquire language fast, then engagement with environment more often is involve in order to stimulate the rate of development.

Wednesday, April 24, 2019

Teen Pregnancy in the United States Essay Example | Topics and Well Written Essays - 750 words

Teen Pregnancy in the United States - Essay ExampleThe tension of the obligate then moves on to the steps that could be taken in order to ensure that this abridge is dealt with in the most effective manner. It is seen that a multi-dimensional approach is necessary to find out the best resolving to the problems related to teenage maternity in the United States. Not only there is the need for a more comprehensive facts of lifeal plan, there is also the need to introduce programs that support the further education and the career of the adolescent mother. In addition, support is also necessary for the mother to understand how to raise the child. The article concludes by discussing the need for a combination of the programs so that there is a comprehensive method to counter both teenage pregnancies and to support adolescent mothers. Adolescent pregnancy has be amaze a social import that attracts a very juicy level of attention because the United States has the highest rate of tee n pregnancy among the change countries. The rate of teen pregnancy in the US is almost double of that of Great Britain and over 10 times that of Japan (unc.edu, 2005). Therefore, it is no longer an issue that concerns just the teenager and the family, but it has become a social issue that has larger implications and repercussions that has the local and national impact. The peak period for teenage pregnancies was during the early nineties when the teenage birth rate was over 60 births per 1000 women. Over a period, this rate has come down slowly. During 2006, this number reduced to 41.9 births per 1000 women (guttmacher.org, 2006). Researchers feel that there are two main reasons for this high rate of teenage pregnancy. One is that the age of menarche is now much lower than what it has been before. This results in an increase in sexual activity without the awareness of its consequences at a much earlier age, resulting in teenage pregnancy (Kaplowitz, 2006).

Tuesday, April 23, 2019

What is, according to your critical evaluation of what has been Essay

What is, according to your critical valuation of what has been written on the topic, the best way to motivate people at work(Human resource management) - Essay object lessonThus, it is evident how important motivation is in the workplace as this affects the caliber of an organisations effect and ultimately, success. The employees ar the greatest asset of any company and most often are the sole fixings that can set a company apart from its competitors. With proper personnel management that develops an sceptred workforce, the disputation experienced by virtually all industries can be overcome.Empowerment is defined as a means to allow employees to abide out decisions and a intrinsic drive to have accountability for whizs behaviours (Bowen & Lawler 1992, 1995). This implies that empowerment is an outcome of management and employee efforts. Corsuon & Enz (1999) note that contemporary research has focused on psychological empowerment, particularly on the phenomenology of the empl oyee, whereas in the past, the concept has focused on decision making and delegation of tasks (Blau 1964)doubting Thomas and Velthouse (1990) further defined the construct as an intrinsic drive apparent in four clusters. These are content, competence, self-determination, an impact these mirror an employees evaluation and perspective of her hypothesize and role.The first cluster, competence, refers to the extent to which an employee can carry out activities with competence when he attempts to do so it pertains to proficiency of a skill. On the other hand, meaning is the premium attached to an objective or a mission, which is evaluated through a persons protest set of values or personal criteria. Moreover, meaning is the match between ones job and contribution to work on one hand, and the cognition, affect, and behaviours on the other. Empowerment allows for an increase in employee motivation because empowered employees see meaning in what they do and since the goals of the company are consistent with what they attach value to (Staples 1990). self-government pertains to having a sense of freedom in managing ones

Monday, April 22, 2019

Enhancing the Self through Tennis Essay Example | Topics and Well Written Essays - 750 words

Enhancing the Self through Tennis - render ExampleFrom this paper it is clear that players can choose from one-on-one game play or multiply matches, involving four or more combatants on the court. Whatever version of the game they decide, tennis provides a fabrication where players maintain routine socialization with opponents, creating the opportunity for increased camaraderie and the development of long-term friendships both on and off the court. In contemporary society, a common theme can be observed which promotes the master key and social benefits of teamworking and networking as methods to enhance life successes. With this in mind, tennis provides the opportunity to build a square set of social skills, improving ones ability to work positively with others. Whether one-on-one or doubles, this athletic quest could potentially provide an opportunity to network with others on the court, perhaps creating a chance to advance ones passage through newfound prospects.As the essay declaresmost interesting to improving ones personal successes through tennis is the out of date adage which suggests that employ makes perfect. Virtually anyone familiar with the game would likely offer that perfecting tennis skills represents a probatory commitment to the player. One does not walk onto the court a tennis professional, thus continued practice creates a noticeably more proficient player.Personal goal-setting requires similar commitment and determination in enjoin to emerge into the life position they desire.

Ip3 managing organizational change Research Paper

Ip3 managing organizational change - Research newsprint Examplebe through group work in brainstorming and initiating new strategies and developing a plan that transforms the organization from current to preferred situation. Change agents i.e. firms executives should support the change process by whirl transformative leadership, goal oriented approach to change, visionary leadership, interpersonal skills and good communication skills. According to Egan, he suggests that supply be at the forefront of any change so as to gain value and in demand(p) results thus the need for goal oriented planning.Organization executive may in the short edge to build up the intended change, develop various mechanism to promote the change process among employees, much(prenominal) include creating short term wins to show change progress, communication of vision and mission statement and team building by creating cohesive, committed and productive work groups. Long term strategies involve process str ategies much(prenominal) as quality circles, surveys and career training and structural strategies such as firm restructuring, management by objectives and job redesign.Organization change process is also determined by the resource mobilization potentiality of an organization this can range from human resources, financial resources and physical resources. An organization should motivate the employees to derive the topper output from their efforts this can be through offering financial benefits and fringe benefits. Tools of performance are decisive instruments to take care progressive change process is within the firm. Executive should be at hand to ensure that all change components are committed to the change endeavor in order to realize uttermost output from the

Sunday, April 21, 2019

Current trends in the market from risk management prospective Essay

Current trends in the market from peril counseling prospective - Essay ExampleThe Most Important Trends in Global Financial Crisis That Have affected Financial Markets, Institutions and the Economy from 2007 To 2009 Important lessons that can be learnt from the recent world(prenominal) sparing crisis are rigorously based on risk prepared and instruction practices capable of averting any financial challenge. A general reluctance to handle risk with caution can be translated by all facts to take away been the cause of economic downturns observed from 2007. According to Hubbard (p6)1 reluctance to employ the best risk assessment techniques prevents the management from realizing how potent and hazardous a risk would be. The author therefore attributes failure to mitigate risk to wrong technique for measuring the risk and its gravity. To illustrate this position, the author finds fault with the manner in which top risk management firms and federal agencies conducted their risk ass essment resulting in wrong approach to mitigate the risks. A cascade down of ill-informed interventions could only worsen the case for the economic crisis that hit the financial markets for the better part of 2008 through 2009 and whose invasion is still being felt to date. It is clear that the most(prenominal) important trend in the modern economic world entails risk assessment, which must be done right at all cases to avoid miscalculations resulting into multiplier disasters. House ownership was at the centre of interest for the financial markets, having been established in the USA to much(prenominal) low risk levels that the major global financial players willingly ventured in it. As Fraser and Simkins (p272)2 observe, a elevated demand for housing attracted high prices and supply was fast catching up to share in the benefits. The national Reserve was allowing the lowest interest rates for the first time in the history of the market. The homeowner parliamentary procedure o f japan which has been prone to stagnation for long is being affected by economic crisis resulting from globalization. In most of the developed countries where capital market is deregulated by neo-liberal policies, their financial institutions are facing great effects from the global financial markets. For instance for these countries to maintain their market for their goods they have to maintain strong relations with the particular countries which run market for their goods. This may lead to a financial crisis in that the developing countries may end up accruing debts which may affect the market. Global financial crisis through the economic turns of the overseas countries have damaged the export-based macroeconomics of Japan ACCORDING TO Forrest and Yip (p199). As the global financial crisis around the world has affected the economy and frankincense has brought about significant drops in stock markets. The downfall of the United States sub-marine mortgage market followed by the r eversed housing boom of the industrialized countries economy has had a diverse effect around the globe. The sub-marine crisis resulted from financial assets much(prenominal) as security assets which involved banks transferring their loans into purchasable assets. This results to banks off-loading loans which are risky onto other financial institutions. The crisis have in like manner been on the maturation because of the fact that banks are engaging in huge risks which in turn increase their exposure to financial problems. Collapsing banks suck funds from the economy in their

Saturday, April 20, 2019

Construction Law Essay Example | Topics and Well Written Essays - 2000 words - 1

Construction Law - Essay ExampleIn this case, the tender arrived on time, but lay in the letterbox, thitherfore it was deemed to be a valid offer.A unilateral signalise would turn into a bilateral contract through a valid acceptance, gumption by a performance of the stipulated terms within the offer. According to I.M. Wormser, the justification for fixing acceptance to a unilateral contract upon completed performance of the stipulated terms is based upon symmetry3. Therefore in terms of the tender, there is no obligation upon the offeror, neither is there any obligation upon the offeree unless and until the stipulated terms of the offer have been completed. An offeree pick out not perform the stipulated terms, in which case no contract exists. Therefore, the initial tender was sent to toilet facility by Dig-it Builders but when accepted by Widget, did not yet constitute a formal contract because Dig-it sent a counter offer and when it was not accepted within the stipulated time pe riod, they sent the autotype withdrawing their offer. However the original term of the tender is 60 days so the tender still rest open, since only one party has withdrawn the offer. The mail indicating acceptance by Widget was posted by the architect on the same day, and the courts have deemed acceptance when a letter is posted4. However it is received on the subsequent day (the 35th) day of the tender. Therefore, this will still be subject to the general rule regarding acceptance, which is the need of actual communication5. No legal commitment will be deemed to exist until the acceptance of the offer is communicated to the offerer and up to that point, either party is free to change their minds.6 However, Dig-its fax will be construed to be a counter offer in the sense that it is a withdrawal of the original offer, which no monthlong exists. But the tender is not yet closed because Dig-it has made a counter offer cut the price, although this will still not be a contract until acceptance is obtained

Friday, April 19, 2019

Employee-Organisation Relationship in Working Performance Essay

Employee-Organisation Relationship in Working Performance - Essay ExampleThis culture makes two major contributions to the academia and to the business community, which argon as follows A). Even though there are many studies that piddle focused on the topic of employee-organization kin, most of them are based on different perspectives (e.g. organizational politics, strategic role of globalization, human resource management practices). Only a few studies have studied the employee-organization relationship from the perspective of inducement and contribution. Only a few studies have used the grass-roots employees as a pedestal to evaluate how to motivate employees, and then how to attain sustainable competitive advantages for an organization. Therefore, this study specifically looks at grass-roots employees as a basis, and thus will make some fresh contribution to the area of employee-organization relationship. B). Samples for this study are generally from China. The labour sources will be grass-roots employees with fewer inducements as this makes it easier to collect the realistic primary data with regard to the other mediating variables (such as organizational trust and organizational justice). Many developed countries, particularly transnational enterprises are likely to produce parts of their products in China to benefit from cheap labour sources. Therefore, this study also offers signalions on how to effectively and efficiently motivate grass-roots employees in China for these large multinational enterprises. ... Nonetheless, carriage and behaviours of individuals in an organisation have also been identified as important factors to repair organisational trust. The findings also suggest that justice implies employee involvement and this boosts staff morale as they feel recognized and valued. Organisational trust is also responsible for job satisfaction that employees feel thereby enhancing performance. Key Words employee-organisational relationship, o rganisational justice, equity, organisational trust, employee working performance. With the rapid development of the economy, the speedup of globalisation and increased overseas business activities by multinational enterprises, the definition of organisational trust too has undergone fantastic change. Gibbons (2004) believes that organisational trust can be automatically generated through friendships. Organisations are required not only to defy high levels of friendship with their employees, but also to improve relationships with customers, suppliers as well as business partners. Olekalns and metalworker (2005) assert that organisational trust is a key element in organisations. This is because it facilitates bargaining and negotiation while simplification transactional costs in inter-firm exchanges (Bharadwaj and Matsuno, 2006) and resolves international political conflicts (Kelman, 2005). Even in Poons (2003) study, the issue of organisational trust is seen as the stem of organi sational politics.

Thursday, April 18, 2019

Electronic advertising Literature review Example | Topics and Well Written Essays - 2500 words

electronic advertising - Literature review ExampleIn the survey the researcher emphasizes on the persuasive originator and nature of advertising and how it is able to shift the customer preferences in relation to the products. The purposes of advertisement is to alter the preferences and tastes of the customers and consumers in relation to the products of the established companies and businesses or in relation to the operations of the company reputations (Doraszelski, Ulrich, Markovich, & Sarit, 2007).This information falls in line with the study of the use of electronic advertising for the purposes of obtaining a competitive advantage in gold coast since it has a comprehensive investigation into the nexus between electronic advertisement and the competitive advantages to companies (Yucelet, Uger.L., & Erderner, 1999). Developments in publicize advertise is a truly important aspect of companies ability to sell out its products to the consumers .Consumers are very sensitive to the trends , fashions and the development of products within the economy. Forecasts show that the electronic media advertising in Ghana has been developing exponentially over the years (Asiamah, 2012). Research in this area of electronic advertising in Ghana has taken various avenues with many researchers having done case studies of the approaches and methodologies that are applied by the major companies in the inelegant and the results of their means of electronic advertisements. (Asiamah, 2012) analyzed the impacts of the electronic media in the sales of in the country and the relative talent of this type of marketing on the business profitability .Further analysis and studies by Zoubkov et al. emphasized on the developments that exact occurred in the pains of electronic advertisements in the country and how effective it has had impacts on the developments in the business fabrication of the country (Ford & Rochwell, 2002). Marketing and especially electronic advertising the act of arresting the intelligence of the humans for the nightlong time possible so as to be able to get money from the individuals (Bagdikian, 2000).Advertising has been in universe of discourse since the early centuries and the first of advertisement were observed in 300 BC when the Babylonians were observed to have been utilise store signs and street barkers for the promotion of their wares in stores and their business (Zoubkov, Johnson, Young, Fletcher, & Thomas, 2004).With the evolution and development of the mass media advertising has been imbed in our daily lives ,hence the electronic advertising has become the chore of the advertising with many advertisements barraging the daily cheer and mass media communication means from the social sites to public media like the television ,radio and internet (Christine, 2010). The advertising industry has advanced in the techniques of operations with every year hence the development and sophistication of the approaches that are utilise at almost all the levels ,nationally and internationally hence the need for quick adaptations to enable sustainability and success of businesses. Advertising has lead to the development of consumerism and has made the luxuries of society to turn into needs and made needs to be where they

Wednesday, April 17, 2019

Swansea Dockland Heritage Society System Specification Coursework

Swansea Dockland Heritage Society System stipulation - Coursework ExampleLastly it slew take advantage of the available internet technology that is constantly evolving.This frame has basically automated the manual system and this is a complete change over for the organization. Automating registration and extremity activity has ensure that the system benefits the museum.The system stands to benefit the organization in two major ways. First, it broadens the range of the organization and at the same time acts as an effective marketing tool for the organization. This places the organization outright to benefit from the expanded market view and hence a rise in the member subscription. The bod of users who will subscribe to the service will eventually buy the book and non book objects. Another intangible asset benefit is the service that the organization can offer to the increased member subscription. It can start promotions where users can buy coupons and also organize group visits to the

Tuesday, April 16, 2019

Mexican Immigrant Life and Americanization in the 1920s Essay Example for Free

Mexican Immigrant emotional state and Americanization in the 1920s EssayIn his book, Major Problems in Mexican American History, Zaragosa Vargas describes the Mexican Immigrant endure from 1917-1928. He begins by assessing the Protestant religious experience for a Mexican in the early 1920s, and thence describes Mexican life in both Colorado in 1924 and clams in 1928. later on reason Mexican Immigrants in 1929, he includes an outline of an Americanization weapons platform, followed by an anecdote of a Mexican immigrant in the 1920s. Vargas uses these documents to channelize the evolvement of Americanization of Mexicans from a community goal to a societal demand. Vargas begins with the Mexican Immigrant experience in the early 1920s, and describes it generally as a community project spearheaded by the Church and called for the aid of volunteers. The children learned and studied incline in school, so the programs focused mostly on courses in English for the wives and mothe rs of the community. These English courses consisted mostly of lexicon for familiar and most frequently seen objects. Sunday schools resulted from this process, and in turn made way for the development of shadow schools, clinics, an employment bureau, and a boys and girls club.In Colorado in 1924, Mexicans played a just role in society as not only a decent part of the population, entirely also the labor force. Spanish-Americans took a notable part in politics, and were involved in many occupations that include mostly agriculture, mining, and steel works. The recreation was also important to Spanish-American life in Colorado the somewhat new developed buildings were a source of community for many. Mexicans in Chicago in 1928, Vargas argues, lived a very variant lifestyle and endured different hardships than the Mexicans in the Southwest.They were a much smaller part of the community, consisting of small, well-defined neighborhoods and several smaller less defined colonies. The se Mexicans lived in the poorest houses in these neighborhoods, and most buildings guaranteed poor living conditions for these families. Employment only came indisputable times during the year when demand for labor was high, and it was the Mexicans who suffered most when certain industries reduced labor. In the words of Anita Edgar Jones, They ar the last to arrive and the first to be laid off (Vargas).Mexican Life in Chicago during this time period served as a temporary solution for many families as they moved from late(a) arrivals to a more desirable place with better opportunity as they became more established and stabilized. or so neighborhoods were poorly organized for recreation, and even lacked Spanish-speaking employees at their community or recreation centers. Communities also lacked a Spanish-speaking priest, which is evidently different from early Americanization programs implemented in the Southwest in the early 1920s.After addressing and defending most of the problem s of Mexican Immigration in 1929, Vargas moves on to an outline of a typical Americanization program in 1931, where the Mexican Immigrant experience evolved from a community project that supported and encouraged Mexican assimilation, to a list of demands and requirements for Mexican and Spanish Americans to be acceptable members of society. Vargas uses these documents to show the progression of assimilation of Spanish Americans and Mexican immigrants into American society in the 1920s.The life of a Mexican Immigrant during this time was very taxing, and these Americanization programs were used as a tool to attempt to create a society that operated under certain ideologies and values. As a result, this created an even stronger division between cultures, and prevented assimilation of the two groups. Work Cited Vargas, Zaragoza. The Mexican Immigrant Experience 1917-1928. Major Problems in Mexican American History. Thomas G. Patterson. Houghton Mifflin Company 1999. 234-53.

Monday, April 15, 2019

Energy Crisis Essay Example for Free

Energy Crisis EssayEvery country in the universe uses vigour. For example to cook. It is becoming one of the basic needs in life. But where does the vitality come from? In the year 2008, 85% of the power that we be using was nonrenewable button, which means that someday, these energies entrust be gone. However, set forthwith, there atomic number 18 people who have started using renewable cleverness such as solar might. There are more than 7 billion people in the world right now and it entrust keep rising while the animation resources are depleting. Even though there are some energies that are renewable, the renewable energies are harder to make use of, which is one of the reasons why not many people use them. Also, they require some advanced technology. If we dont find something else to replace oil, scorch and natural gas, we wont have the energy to use in the future.One of the forms of the renewable energy is solar energy. solar energy uses energy from cheer to create energy for our home. Sunlight is a clean, renewable resource. There are many ways to get energy from sunniness, such as the photovoltaic (PV) panels, converting cheer into electrical energy and solar electricity, using the suns alter to produce electricity. Solar cells, or the photovoltaic panels, convert sunlight directly into electricity. We seat often find solar cells in calculators and watches. Since solar cells are made up of semiconducting materials, materials whose conductivity will increase with temperature, sunlight will lose their electrons, allowing the electrons to coalesce through semiconducting materials to produce electricity when sunlight is absorbed. Solar electricity is separated into three kinds parabolic-trough, administer/engine, and power tower.Parabolic-trough concentrates the sunlight through mirrors. The mirror will be tilted towards the sun, heating the oil that is satiny in the pipe inside the panel. Heated oil will then be used to labor p iss to produce electricity. The dish/engine is a dish-shaped mirror that will collect heat from sunlight and transfer it to the fluid inside the engine. The heat would cause the fluid to expand and produce mechanically skillful power. A power tower system uses a large field of mirrors to concentrate sunlight onto the pinnacle of a tower. This heat will melt salt that flows through the receiver and the salts heat will be used to generate electricity through a conventional steam generator. With different kinds of solar panel, the value varies in the range from $5,000 to $30,000, depending on the effectiveness and the amount of energy you use. Even though the solar panels are expensive, many people still use them since they think that solar energy is energy-efficient and green.One of the advantages solar energy has is being renewable. As long as there are living things on this planet, there will always be solar energy since we get solar energy from sunlight. Even though sunlight is n ot present at night, the solar energy could still be stored by charging the batteries during the day and be used at night. We could then get more sunlight on the next day. Moreover, solar energy creates absolutely no pollution or noise, unlike other machines. It doesnt damage the environment by emitting greenhouse gases or polluting water, air or land. By using this source of energy, the air will be cleaner and it helps stop the global warming. Other than this, in the long term, the solar energy is much cheaper than the energy resources we are using now. Even though it is expensive, initially the maintenance requirement is very small and the serve well life is around 30 years.The main disadvantage of solar energy is that it is extremely expensive. This is mostly why nowadays, not many people use solar energy. The price is unaffordable. Furthermore, since our world is polluted, the rain or the clouds could retard sunlight from getting to the panels, making it ineffective. With a cl oudy climate, the panels will be able to produce sunlight at a slower rate and may require more panels to generate enough electricity for your house, which will require more money. Even though using solar energy in houses mightiness not require huge amount of area, big buildings do. To use the solar panels to their maximum ability, they need to be in the sun. With bigger buildings, you will need many more panels and to get them to work to their maximum ability, you will need a huge amount of area for the panels to be in the sunlight.Even though solar energy has some disadvantages, the advantages still overweight the disadvantages since energies are running out and this solar energy is everywhere. If we can get all of the energy that was sent to this planet, we could light the entire planet for one year within an hour. But the problem with this is we cant. If we can find a way to harvest home this energy, we can have as much electricity as we want until the end of the human generat ion. Right now, there are many renewable energies that scientists have found but they are not yet the best way to work out the energy crisis. Therefore, scientists are still searching for new forms of energy. unrelenting energy is another form of energy that is very useful to mankind. In the universe, it is composed of up to 74% dark energy. What is dark energy? Dark energy is the unexplained force that causes the acceleration of the expansion of the universe.Even though there is no present that the dark energy does exist, people agree that it does since they believe that the universe had a beginning, and is expanding. Other than dark energy, the submerged pressure can be another useful energy resource. Beneath the water surface, there is a potential constant source of unused hydroelectric power in the form of deep water pressure. According to Rick Dickson, he had invented a way to harvest this deep water pressure by transferring its pressure to air and then to a piston. The name of this process is called Ocean Pressure Electric Conversion. Therefore, as we know, the dark energy and the hydroelectric power are very powerful if we could get dark energy by using a similar way to the way we get solar energy and harvest the water pressure, Im positive that we would never run out of energy again.Works Cited knowledge domain Energy Crisis . World Energy Crisis . N.p., n.d. Web. 11 Nov. 2012. http//planetforlife.com/. Disadvantages Of Solar Energy. Natural Renewable Energy Sources Clean Energy Ideas. N.p., n.d. Web. 11 Nov. 2012. http//www.clean-energy-ideas.com/articles/disadvantages_of_solar_energy.html. Disadvantages of Solar Power Solar Energy Disadvantages Disadvantages of Solar Energy. Go Green with Solar Energy. N.p., n.d. Web.

Teaching Essay Example for Free

Teaching Essay1.1 How teaching friend scum bag support the teacher in planning, teaching and evaluation of acquirement solveivities.Prior to the lesson I requested a copy of the teachers plans and after discussions we were able to agree using a variety of lesson plans, teaching methods, and implement targets to pass on the most effective support to students and their needs, this gave me a cle atomic number 18r understanding of the learning that was going to take place and forgo me time to familiarising myself with the subject matter, learning objectives and protrudecomes, this would also assist me to prep be any resources needful for the aforethought(ip) lesson ahead. After agreeing the objectives of the lesson Drip Drop, were to explore some of the properties of irrigate, to explore absorbent and non-absorbent materials and to find out how piss shaves behave on different surfaces. By asking for copies of the teachers long, medium, short-term planning, this helped me to provide exceptional support in the classroom by developing my understanding of the weeks and daily planning process and to rectify learning objectives, preparing, assessing and recording students participation and progression allow the teacher to see how effective my teaching is and whether the pupils are making progress in their learning.The role of the teacher is to supply a safe and supervised classroom for the pupils to learn in, encourage pupil learning by planning, preparing and delivering lessons in relation to the National Curriculum and accomplish school target whilst maintain its policies. The teacher assesses records and report on pupils progress and achievements and liaise with parents, sometimes attending meetings or responsible for literacy or science.Preparing the classroom for the lesson, checking the correct materials available to carry out the activity helps the teacher. Observation and monitoring of pupils employment during the task helps me to agnize ass essments to see if the learning has been successful and institute feedback to the pupil and teacher on someones performance or responses, if they have any problems, by doing this it helps me to make sound judgements virtually a pupils learning and progress and make any changes necessary to the activity.1.2 Information the teaching athletic supporter would require in advance supporting learning activitiesFrom the daily lesson plan I am able to pose the materials required for the lesson to complete the task. After reading the pupils records and initial assessment a finding was made to put the more than experienced pupils with the ones who were not as confident to enable them to assist, encourage, help and work together to complete the task successfully.A class discussion was held to see if the pupils could think of the materials which would be required to complete the task I then wrote the answers on the whiteboard. The materials were absorbent and non-absorbent materials like plastic, paper and cardboard etc and things with which to make water dash offs for example, straws, plastic pipettes, and clean eye droppers, as water was going to be apply a non toxic coloured paint was required to put in the water to make it easier to see, because I used the last of the cardboard I wrote this d profess on the reorder list.I emphasised everyone needed to act sensibly because sharp items were going to be used. I showed the class how to make drops with the different kinds of objects and gave them time to workout making water drops and try to make drops of different sizes. When they had mastered this I asked the pupils to drip onto samples of different materials. I asked them to see what happened when two, or more, drops meet, on a hard and non-absorbent surface. Later I separate the pupils into pairs and asked them Can they hotfoot their drop with a friend?1.3 The sorts of problems that may occur when supporting learning activitiesInforming the teacher before re moving unwanted chairs made sure there was sufficient space for the pupils and equipment to work safely prior to the learning activity and by placing four pupils on each table gave better access to the water tubs and avoiding pupils push button each other. The pipettes and resources were placed safely in the middle of each table. Before the lesson it was explained to suck the water up the straw was dangerous and requested the pupils to just dip the straw in the water, I asked if they knew wherefore and explained somewhat choking and emphasised about being sensible, the pupils then put on their aprons to protect their clothing.The pupils who found comprehend difficult, I put the questions onto laminated cards for easy reference explaining that I was going to ask those questions about the instruction later on. I also wrote down the key questions on the whiteboard. Can you make different size drop?What happens to the drops when you drip them onto different surfaces? Can you make two drops join? What Happens?Whilst monitoring I removed a pupil from the activity for putting the pipette in his ear. The child was placed away from the activity, asking the pupil if he understood why he had been separated it was explained if he wanted to rejoin the activity he would need to act sensibly, after 10 minutes the pupil calmed down, and was asked to rejoined the group, giving the pupil encouragement and valuate for better deportment enabled the pupil to complete the task successfully. When the activity had finished I discussed with the pupil his behaviour and found he was upset because his hamster had died, I later discussed this with the teacher.After shutting the windows I relocated a pupil to a quieter part of the classroom as the noise of grass cutting was causing a distraction. The hot weather made the room too warm, two pupils started to flick each other with water I opened the classroom door to reduce the temperature and with a direct look and raised brow show ed displeasure at the pupils then separated them. Noticing one of the cheerful pupils was rather withdrawn and after talk of the town they revealed that their Nan had died that morning I reassured the pupil and asked if they would like to read a poem about water, I then informed the teacher.Encouragement by praising their progress was precondition to the pupils with low effrontery and pupils who finished their task early were asked to write a poem about their observations or about the drop race. After the activity was complete we had a class discussion asking pupils, how do you think it went? What would you do differently? I then asked the pupils to write down their observations in their books with correct date.1.4 Strategies a teaching assistant may use to support pupils learningBy using questions What we think will happen?, and writing down all the key points this confirmed the pupils understood the instructions prior to the activity and helped the class make love what was ex pected of them. Placing the low confident pupils at the front of the class and rephrasing questions enabled them to understand the instructions more clearly. After discussion with another teaching assistant it was decided to enlarge the worksheet to A3 size to make it easier for the pupils who were struggling, encourage them to write down their ideas then stick them onto the worksheet later and giving praise when the task was completed.Separating pupils into groups allowed the development of mates support activities and cooperative learning, allowing the pupils to benefit by learning and supporting each other. The pupils with confidence worked on their own initiative were able to write their own ideas directly onto the worksheet. Bandura, Skinner, Piaget and Vygotsky discuss that cognitive development occurs at an individual rate and cultures teaches a person what to think as well as how to think. I agree that children are not just passive discovers, they are constantly trying to make sense of the information they see, hear, look and discover enabling some children to develop quicker than others.At the end of the activity reward stickers were given for using the correctly vocabulary in their poems and a discussion was held by using open-ended questions of (how, what, why?) this provided me with more information to enable me to assess the pupils learning and understanding and provide me with the information required to feedback later to the teacher1.5 Providing feedback on learning activities to the teacherBoth during and after supporting the learning activity, I record the pupils participation and progression and met later with the teacher, to give feedback regarding the issues encountered during the activity, I discussed the pupil whos relative died and about the pupil behaving inappropriately during the session and being separated from the group. I informed the teacher why the worksheet was enlarged and why the laminated card was useful. I also explained I gave out some stickers for correct spelling and punctuation.

Saturday, April 13, 2019

Contracts Business Law Essay Example for Free

Contracts Business Law EssayContracts be often viewed as unnecessary in the eyes of the public. Most people think that they live their lives doing what they want, when they want with little catch for beginual equity. In reality, contracts bind the decisions that most people get hold of on a regular grounding. By writing this article I will demonst count the designfulness of contracts and how they relate to fooling life story. I withal intend to provide a reasonable idea of what would happen if we did not go through contracts guiding decisions make. Beca use up without contracts, the law would not be who to rule in favor of should the need arise, which happens on a daily basis all around the world.The basic definition of a contract is an transcription between two or more parties. This definition encompasses a great many things. If you take a look at the life of an average consumer, from the beginning of their day to the end of it, they make decisions based on factor s that have been put in place by contracts. Our consumer wakes up in his home, which was bought from K. Hovnanian, a community that is well cognize for the designing homes and do peoples reverie homes come to life. That domicile was built by contractors. By definition a contractor is a person or firm who contracts to build things.Electricians, carpenters, stonemasons, plumbers, home audio technicians, Sheet-rockers, painters, and floor specialists are all examples of contractors that were involved in making the consumers dream home come to life. However, K. Hovnanian does not have a contract with for each one of these types of contractors. Instead, they have a contract with a general contractor, who has agreed to hire each of the other types of contractors to complete the work necessary to make the house come to life.Our consumer works out a deal with K. Hovnanian for a certain price, which becomes the binding contract that K.Hovnanian agrees to build the house for. The tags that K. Hovnanian uses to define who they are, is bound to them by a trademark agreement with the United States. According to the Legal Information Institute of Cornell University, A trademark is defined as Any word, name, symbol, or design, or any combination thereof, used in duty to identify and distinguish the goods of one manufacturer or seller from those of another and to indicate the source of the goods. By registering this trademark our consumer is able to safely say that it is K. Hovnanian they are dealing and not someone who is pretending to be them.Once the home is completed then, the consumer would then bring in a third party, to the agreement banking concern of the States. rim of America has entered into an agreement with our consumer to assume K. Hovnanian for the home built. In turn, the consumer must pay back Bank of America over the next twenty years at a fixed interest rate the count of cash borrowed. This becomes a mortgage contract. According to the Legal i nformation institute at Cornell University, A mortgage contract, involves the transfer of an interest in the three estates as security for a loan or other obligation. this is the most common method of financing real estate transactions.The mortgagor in this subject K. Hovnanian is the party transferring the interest in land. The mortgagee, Bank of America, is the providing the loan given in exchange security. Normally, a mortgage is paid in installments that include both interest and a payment on the principle kernel that was borrowed. Now that our consumer has bought his home and is moving in, a decision is made to buy items for the home that will be necessary for the consumer to live comfortably.Our consumer goes to Kmart and uses their Visa credit card to pay for a number of items such made by brand name companies such as Martha Stewart Living or Craftsman, the bill of sale, otherwise known as the receipt, is an agreement to pay the store for the amount of goods purchased. Ho wever, that is besides the basics of the idea. The long process of agreements that we do not see and probably do not think about is there is a contract for every minor detail, allowing this transaction to happen. The consumer uses their Visa to purchase these goods up to a pre-determined dollar amount.Therefore, a demand was made by the consumer to purchase the merchandise being sold by Kmart utilise Visa and, in turn an agreement was made with Visa to pay back in due time the amount for the goods purchased, plus interest of course. In turn, Kmart has agreed to honor Visa as per their contract with Visa. They worked out an agreement before hand to accept Visa, which would increase their sales and Visa would be allowed to keep a diminished percentage of the sale for the ability to use their services.However, to use the services provided by Visa, Kmart must have an agreement with a company that allows them to go beyond their store via electronic communications. The use of services through a company such as Verizon would be necessary. Verizon provides high speed internet as well as telephone services to companies like Kmart to allow them to access outside of the walls of the business. Therefore, Kmart enters into a binding contract with Verizon, for a pre-determined amount of time and a pre-determined amount of money allowing Kmart to use the services Verizon provides.Now that Kmart has the means to eye socket the outside world, they must purchase equipment, such as MagTek equipment, that would allow Kmart to use the Visa card allowing consumers to make a purchase on credit for goods that Kmart Provides. According to MagTeks Website, MagTek is a manufacturer of electronic devices and systems for the real issuance, reading, transmission and security of cards, checks, PINs and other identification documents. Among the electronic devices, is a magnetic strip reader allowing consumers to use Visa credit cards to make purchases.Kmart also has an agreement with Omnimedia, the owning entity of the Martha Stewart living products, and Craftsman, a company that makes tools for everyday use. This type of agreement is known an exclusive dealing arrangement. According to the Legal Information Institute at Cornell University, Exclusive dealing arrangements are, essentially, requirement contracts in which a seller agrees to sell all or a substantial portion of its products or services to a particular buyer, or when a buyer similarly agrees to purchase all or a portion of its requirements of a product or service from a particular seller.This means that Kmart buys all of its tools from craftsman or all of its household items from Omnimedia. The reverse to this, is that Craftsman or Omnimedia may have an exclusive dealing arrangement in which they agree not to sell their products to competing companies or franchises. As you can see, there is much more going on in behind the curtains of a typical day, so that the consumer is able to live their life. Th ese are only a handful of examples of what parts of our lives contracts have an impact on. There are many more out there.The opposite of having a life make full with contracts, is having one without them, which would likely be a life filled with chaos. Imagine the same scenario in the hold up few pages, but without contracts binding the many parties involved. Our consumer would set out to buy a home which they make up to do business with K. Hovnanian. On a handshake and a smile K. Hovnanian agrees to build the home, but changes things that the consumer specifically said he wanted to alter the price of the home.After a couple of weeks K.Hovnanian contacts our consumer to let them know that they were able to secure the land, but the price will be higher. Reluctantly, the consumer agrees, after all this is a dream home that is being built. Another two weeks goes by, and K Hovnanian calls and says construction is right on schedule and that the house will be completed within the next couple of weeks. K Hovnanian and our consumer come to an agreement of money and the consumer has his bank give the money to K. Hovnanian as agreed. After a couple of Months of communication silence, the consumer gets agitated and goes to the diffuse where his house was being built.There is no house and no construction crew. He goes to the location where K. Hovnanian was only to find out they have closed their doors and left. After contacting some sources to find out the whereabouts of K. Hovnanian, the consumer finds out that the company he has been dealing with was not K. Hovnanian at all, just someone taking advantage of people using the K. Hovnanian name to get money for free. The one contract in all of this that our consumer did setup was with Bank of America for his Mortgage, which is now legally binding.The consumer cannot pay the mortgage and therefore his credit gets destroyed because of a failure to pay and a foreclosure on a home he never saw, which makes it so he never h ad a Visa card to pay for the purchases from Kmart. Because there was no contract, there was no crime. The company doing business as K. Hovnanian was not wrong because there is no copyright or trademark contract defending the K. Hovnanian name. The consumer gave them money even though nothing had been in writing and no formal contract was made.In the end, this consumer was taken advantage of because contracts for the situation did not exist. The United States has placed many laws to protect the rights of companies and the trademark they possess. Section 1127 crook and definitions intent of chapter, is the chapter in US Code that defines the parameters in which a company may define or lose definition of their trademark. In turn, The Lanham Act protects the owner of a federally registered trademark from anyone not authorized, to use it (http//www. gpoaccess. gov/uscode/).Also under United States Code under section 1454, is the protection of consumers rights when making purchases of land by obtaining a mortgage. These rights are put in place to protect the Bank issuing the mortgage, as well as, the consumer. All in all, Contracts are a part of our everyday lives whether we want it to be or not. They may not always be seen nor the effects of it so obvious, but they are there, and their purpose is to protect all parties involved from entering an agreement without understanding and respecting the rights of the other parties of the contract.

Friday, April 12, 2019

Media literacy Essay Example for Free

Media literacy EssayMedia breeding is the process of teaching and learning active media. 1 It is intimately growing young masss critical and creative abilities when it comes to the media. Media command should non be confused with nurtureal technology or with commandmental media. Surveys repeatedly show that, in most industrialized countries, children at once spend more time watching video recording than they do in school, or likewise on any different activity a division from sleeping2 Media study has no rigid location, no clear ideology and no definitive recipients it is melodic theme to whims of a financial market bigger than itself. 1 Being able to ensure the media enables great deal to analyze, evaluate, and create messages in a wide variety of mediums, genres, and forms. A person who is media literate is informed. There ar many reasons why media studies ar absent from the primary and lower-ranking school curricula, including cuts in budgets and tender ser vices as well as over-packed schedules and expectations. discipline for media literacy often uses an interrogatory-based pedagogical model that encourages people to ask questions most what they watch, hear, and read.Media literacy k at a timeledge provides tools to help people critic tout ensembley analyze messages, shots opportunities for learners to carry their companionship of media, and helps them develop creative skills in making their own media messages. 3 Critical analysis can embroil identifying author, take aim and point of view, examining construction techniques and genres, examining patterns of media representation, and detecting propaganda, censorship, and bias in innovatives and public affairs computer programming (and the reasons for these).Media literacy education may explore how structural featuressuch as media ownership, or its funding model4 walk out the reading presented. Media literate people should be able to skillfully create and produce media mes sages, both to show perceptiveness of the specific qualities of each medium, as well as to create independent media and participate as prompt citizens. Media literacy can be seen as contri l 1(prenominal) ifing to an expanded conceptualization of literacy, treating mass media, customary culture and digital media as new qualitys of texts that require analysis and evaluation.By transforming theprocess of media consumption into an active and critical process, people gain greater aw arness of the potential for misrepresentation and manipulation (especially through commercials and public relations techniques), and understand the role of mass media and participatory media in constructing views of reality. 5 Media literacy education is sometimes conceptualized as a way to speech the negative dimensions of mass media, habitual culture and digital media, including media violence, gender and racial stereotypes, the sexualization of children, and concerns about loss of privacy, cyberbul lying and internet predators.By building knowledge and competencies in using media and technology, media literacy education may provide a type of protection to children and young people by helping them domesticate out good choices in their media consumption habits, and patterns of usage. 6 Concepts of media education Media education can be in many ways. In general, media education has come to be delineate in terms of conceptual understandings of the media. 1 Usually this means find out concepts or key aspects. This approach does non specify particular objects of study and this enables media education to re principal(prenominal) responsive to students engrosss and enthusiasms.David Buckingham has come up with four key concepts that provide a theoretical framework which can be applied to the whole localize of contemporaneous media and to older media as well Production, Language, Representation, and Audience. 1 These concepts be defined by David Buckingham as follows Producti on Production involves the cite that media texts are consciously made. 1 Some media texts are made by individuals working alone, just for themselves or their family and friends, but most are produced and distributed by groups of people often for commercial profit.This means recognizing the economic interests that are at stake in media end product, and the ways in which profits are generated. More confident students in media education should be able to debate the implications of these outgrowths in terms of study and heathenish identities, and in terms of the range of social groups that are able to gain access to media. 1 Studying media production means airing at Technologies what technologies are used to produce and distribute media texts? Professional practices Who makes media texts?The industry Who owns the companies that buy and sell media and how do they make a profit? Connections between media How do companies sell the same products across different media? Regulation Who controls the production and distribution of media, and are there laws about this? Circulation and distribution How do texts reach their audiences? Access and participation Whose voices are heard in the media and whose are excluded? 1 Language every medium has its own combination of languages that it uses to communicate nitty-gritty.For example, idiot box uses verbal and written language as well as the languages of moving images and sound. Particular kinds of music or camera angles may be used to encourage indisputable emotions. When it comes to verbal language, making meaningful orderments in media languages involves paradigmatic choices and syntagmatic combinations. 1 By analyzing these languages, one can come to a better understanding of how meanings are created. 1 Studying media languages means looking at Meanings How does media use different forms of language to convey ideas or meanings?Conventions How do these uses of languages become familiar and generally accepted? Codes How are the grammatical rules of media formal and what happens when they are broken? Genres How do these conventions and codes operate in different types of media contexts? Choices What are the effects of choosing certain forms of language, such as a certain type of camera shot? Combinations How is meaning conveyed through the combination or sequencing of images, sounds, or words? Technologies How do technologies affect the meanings that can be created?1 Representation The notion of representation is one of the first established principles of media education. The media offers viewers a facilitated outlook of the area and they re-represent reality. Media production involves selecting and combining incidents, making events into stories, and creating characters. Media representations allow viewers to see the conception in some particular ways and not others. Audiences also compare media with their own experiences and make judgements about how realistic they are. Media representation s can beseen as real in some ways but not in others viewers may understand that what they are seeing is only imaginary and yet they lock know it can explain reality. 1 Studying media representations means looking at Realism Is this text intend to be realistic? wherefore do some texts seem more realistic than others? Telling the legality How do media claim to tell the truth about the world? Presence and absence What is included and excluded from the media world? Bias and objectivity Do media texts support particular views about the world? Do they use lesson or political values?Stereotyping How do media represent particular social groups? Are those representations accurate? Interpretations Why do audiences accept some media representations as true, or reject others as false? Influences Do media representations affect our views of particular social groups or issues? 1 Audience Studying audiences means looking at how demographic audiences are targeted and measured, and how media are circulated and distributed throughout. It means looking at different ways in which individuals use, interpret, and respond to media.The media increasingly devour had to compete for peoples attention and interest because research has shown that audiences are now much more sophisticated and several(a) than has been suggested in the past. Debating views about audiences and attempting to understand and reflect on our own and others use of media is therefore a polar element of media education. 1 Studying media audiences means looking at Targeting How are media aimed at particular audiences? Address How do the media speak to audiences? Circulation How do media reach audiences?Uses How do audiences use media in their daily lives? What are their habits and patterns of use? qualification sense How do audiences interpret media? What meanings do they make? Pleasures What pleasures do audiences gain from media? Social differences What is the role of gender. social class, age, and ethnic ba ckground in audience behavior? 1 UNESCO and media education UNESCO has had a long standing experience with media literacy and education. The shaping has back up a tote up of initiatives to introduce media and information literacy as an important part of womb-to-tomb learning.7 Most recently, the UNESCO Action for Media Education and Literacy brought together experts from numerous regions of the world to catalyze processes to introduce media and information literacy components into instructor training curricula worldwide. 7 UNESCO questionnaire In 2001, a media education survey was sent out by UNESCO in sound out to better understand which countries were incorporating media studies into different schools course as well as to help develop new initiatives in the field of media education.A questionnaire was sent to a total of 72 experts on media education in 52 different countries around the world. The people who received this questionnaire were people involved in academics (such as teachers), constitution makers, and educational advisers. The questionnaire addressed three key areas 1) Media education in schools the extent, aims, and conceptual basis of current preparation the nature of assessment and the role of production by students. 8 2) Partnerships the involvement of media industries and media regulators in media education the role of daily youth groups the provision of teacher education.7 3) The development of media education research and evaluation of media education provision the of import compulsions of educators obstacles to future development and the potential contribution of UNESCO. 7 The end points from the answers of the survey were double-sided. It was noted that media education had been making a very uneven progress because while in one country there was an abundant sum of money of work towards media education, another country may have hardly even heard of the concept.One of the main reasons why media education has not taken full swin g in some countries is because of the lack of policy makers addressing the issue. In some developing countries, educators say that media education was only just beginning to register as a concern because they were just starting to develop basic print literacy. 7 In the countries that media education existed at all, it would be offered as an elective class or an optional area of the school system quite an than being on its own.Many countries argued that media education should not be a separate part of the programme but rather should be added to a subjectalready established. The countries which deemed media education as a part of the course included the get together States, Canada, Mexico, New Zealand, and Australia. Many countries lacked even just basic research on media education as a topic, including Russia and Sweden. Some said that popular culture is not worthy copious of study.But all of the correspondents realized the wideness of media education as well as the importanc e of evening gown recognition from their government and policy makers that media education should be taught in schools.7 History Media literacy education is actively focus on the drillional methods and pedagogy of media literacy, integrating theoretical and critical frameworks rising from constructivist learning theory, media studies and cultural studies scholarship. This work has arisen from a legacy of media and technology use in education throughout the 20th century and the growing of cross-disciplinary work at the intersections of scholarly work in media studies and education.Voices of Media Literacy, a project of the Center for Media Literacy representing first-person interviews with media literacy pioneers active prior to 1990 in English-speaking countries, provides historical context for the rise of the media literacy field and is available at http//www. medialit. org/voices-media-literacy-inter home(a)-pioneers-speak Media education is developing in Great Britain, Austr alia, South Africa, Canada, the linked States, with a growing interest in the Netherlands, Italy, Greece, Austria, Switzerland, India, Russia and among many other nations.UNESCO has played an important role in supporting media and information literacy by encouraging the development of national information and media literacy policies, including in education9 UNESCO has unquestionable training resources to help teachers commix information and media literacy into their teaching and provide them with entrance pedagogical methods and curricula. United Kingdom Education for what is now termed media literacy has been developing in the UK since at least the 1930s.In the 1960s, there was a paradigm shift in the field of media literacy to punctuate working within popular culture rather than trying to convince people that popular culture was primarily destructive. This was known as the popular arts paradigm. In the 1970s, there came a recognition that the ideological power of the media wa s tied to the naturalisation of the image. Constructed messages were being passed off as natural ones. The focus of media literacy also shifted to the consumption of images and representations, also known as the representational paradigm.10 Development has gathered pace since the 1970s when the first formal courses in Film Studies and, later, Media Studies, were established as options for young people in the 14-19 age range over 100,000 students (about 5% of this age range) now take these courses annually. Scotland has always had a separate education system from the rest of the UK and began to develop policies for media education in the mid-eighties. In England, the creation of the National Curriculum in 1990 included some limited requirements for teaching about the media as part of English.The UK is widely regarded as a leader in the development of education for media literacy. distinguish agencies that have been involved in this development include the British Film Institute,11 the English and Media essence12 Film Education13 and the Centre for the Study of Children, youth and Media at the Institute of Education, London. 14 Australia In Australia, media education was influenced by developments in Britain related to the inoculation, popular arts and demystification approaches.Key theorists who influenced Australian media education were Graeme Turner and John Hartley who helped develop Australian media and cultural studies. During the eighties and 1990s, Western Australians Robyn Quin and Barrie MacMahon wrote seminal text books such as Real Images, translating many complex media theories into schoolroom appropriate learning frameworks. In most Australian states, media is one of five strands of the Arts Key cultivation Area and includes essential learnings or outcomes listed for various stages of development. At the senior level (years 11 and 12), several states offer Media Studies as an elective.For example, many Queensland schools offer Film, Televisi on and New Media, while Victorian schools offer VCE Media. Media education is supported by the teacher professional association Australian Teachers of Media which publishes a range of resources and the excellent Screen Education. Africa In South Africa, the increasing demand for Media Education has spring upd from the dismantling of apartheid and the 1994 democratic elections. The first national Media Education multitude in South Africa was actually held in 1990 and the new national curriculum has been in the writing stages since 1997.Since this curriculum strives to reflect the values and principles of a democratic society there seems to be an opportunity for critical literacy and Media Education in Languages and Culture courses. Europe In areas of Europe, media education has seen many different forms. Media education was introduced into the Finnish chief(a) curriculum in 1970 and into high schools in 1977. But the media education we know today did not evolve in Finland until th e 1990s. Media education has been compulsory in Sweden since 1980 and in Denmark since 1970.In both these countries, media education evolved in the 1980s and 1990s as media education gradually moved away from moralizing attitudes towards an approach that is more scrutinizing and pupil-centered. In 1994, the Danish education bill gave recognition to media education but it is solace not an unified part of the school. The focus in Denmark seems to be on information technology. France has taught take from the inception of the medium, but it has only been recently that conferences and media courses for teachers have been organized with the inclusion of media production.Germany saw theoretical publications on media literacy in the 1970s and 1980s, with a growing interest for media education inside and outside the educational system in the 80s and 90s. In the Netherlands media literacy was pose in the agenda by the Dutch government in 2006 as an important subject for the Dutch society . In April, 2008, an official center has been created (mediawijsheid expertisecentrum = medialiteracy expertisecenter) by the Dutch government. This center is more a network organization existing out of different partners who have their own expertise with the subject of media education.The idea is that media education give become a part of the official curriculum. The history of media education in Russia goes back to the twenties. The first attempts to instruct in media education (on the press and word-painting materials, with the vigorous emphasis on the communist ideology) appeared in the 1920s but were stopped by Joseph Stalins repressions.The end of the mid-fifties the beginning of the 1960s was the time of the revitalization of media education in alternative schools, universities, after-school children centers (Moscow, Saint Petersburg, Voronezh, Samara, Kurgan, Tver, Rostov on Don, Taganrog, Novosibirsk, Ekaterinburg, etc.), the revival of media education seminars and con ferences for the teachers. During the time when the intense re thinking of media education approaches was on the upgrade in the Western hemisphere, in Russia of the 1970s1980s media education was still developing within the aesthetic concept.Among the important achievements of 1970s-1990s one can recall the first official programs of film and media education, published by Ministry of Education, increasing interest of Ph. D. to media education, experimental theoretic and practical work on media education by O. Baranov (Tver), S.Penzin (Voronezh), G. Polichko, U. Rabinovich (Kurgan), Y. Usov (Moscow), Aleksandr Fyodorov (Taganrog), A. Sharikov (Moscow) and others.The important events in media education development in Russia are the registration of the new speciality (since 2002) for the pedagogical universities Media Education ( 03. 13. 30), and the launch of a new academic journal Media Education (since January 2005), partly sponsored by the ICOS UNESCO Information for All. Additi onally, the Internet sites of Russian Association for Film and Media Education (English and Russian versions) were created.Taking into depict the fact that UNESCO defines media education as the priority field of the cultural educational development in the twenty-first century, media literacy has good prospects in Russia. Canada In North America, the beginnings of a formalized approach to media literacy as a topic of education is often attributed to the 1978 formation of the Ontario-based Association for Media Literacy (AML). Before that time, instruction in media education was usually the scene of individual teachers and practitioners.Canada was the first country in North America to require media literacy in the school curriculum. Every province has mandated media education in its curriculum. For example, the new curriculum of Quebec mandates media literacy from Grade 1 until final year of secondary school (Secondary V). The launching of media education in Canada came about for two reasons. One reason was the concern about the pervasiveness of American popular culture and the other was the education system-driven necessity of contexts for new educational paradigms. Canadian conversation scholarMarshall McLuhan ignited the North American educational movement for media literacy in the 1950s and 1960s. 2 of Canadas leaders in Media Literacy and Media Education are Barry Duncan and John Pungente. Duncan passed away on June 6, 2012, even after retired from classroom teaching but was still active in media education. Pungente is a Jesuit priest who has promoted media literacy since the early 1960s. Media consciousness Network (MNet), a Canadian non-profit media education organization, hosts a Web site which contains hundreds of free lesson plans to help teachers integrate media into the classroom.MNet also has created award-winning educational games on media education topics, several of which are available free from the site, and has also conducted original resea rch on media issues, most notable the study Young Canadians in a pumped(p) World. MNet also hosts the Talk Media Blog, a regular column on media education issues. The United States Media literacy education has been an interest in the United States since the early 20th century, when high school English teachers first started using film to develop students critical thinking and communication skills.However, media literacy education is distinct from simply using media and technology in the classroom, a distinction that is exemplified by the difference between teaching with media and teaching about media. 15 In the 1950s and 60s, the film grammar approach to media literacy education developed in the United States, where educators began to show commercial films to children, having them learn a new terminology consisting of words such as fade, dissolve, truck, pan, zoom, and cut. Films were connected to literature and history. To understand the constructed nature of film, students explore d speckle development, character, mood and tone.Then, during the 1970s and 1980s, attitudes about mass media and mass culture began to shift. Around the English-speaking world, educators began to realize the need to guard against our prejudice of thinking of print as the only real medium that the English teacher has a stake in. 16 A whole generation of educators began to not only acknowledge film and television as new, legitimate forms of expression and communication, but also explored practical ways to promote serious inquiry and analysis- in higher education, in the family, in schools and in society.17 Typically, U. S. media literacy education includes a focus on news, advertising, issues of representation, and media ownership. Media literacy competencies can also be cultivated in the home, through activities including co-viewing and discussion. 18 Media literacy education began to appear in state English education curriculum frameworks by the early 1990s as a result of change m agnitude awareness in the central role of visual, electronic and digital media in the context of contemporary culture. tight all 50 states have language that supports media literacy in state curriculum frameworks. 19 In 2004, Montana developed educational standards around media literacy that students are required to be competent in by grades 4, 8, and 12. Additionally, an increasing number of school districts have begun to develop school-wide programs, elective courses, and other after-school opportunities for media analysis and production. There is no national data on the reach of media literacy programs in the United States.20 The evolution of information and communication technologies has expanded the subject of media literacy to incorporate information literacy, collaboration and problem-solving skills, and emphasis on the social responsibilities of communication. Various stakeholders struggle over nuances of meaning associated with the conceptualization of the practice on media literacy education. Educational scholars may use the term critical media literacy to emphasize the exploration of power and ideology in media analysis.Other scholars may use terms like new media literacy to emphasize the application of media literacy to user-generated content or 21st century literacy to emphasize the use of technology tools. 21 As far-off back as 2001, the Action Coalition for Media Education (ACME) split from the main media literacy organization as the result of debate about whether or not the media industry should support the growth of media literacy education in the United States.Renee Hobbs of temple University in Philadelphia wrote about this general question as one of the Seven Great Debates in media literacy education in an influential 1998 daybook of Communication article. 22 The media industry has supported media literacy education in the United States. Make Media Matter is one of the many blogs (an interactive forum) the Independent Film Channel featur es as a way for individuals to assess the role media plays in society and the world. The television program, The Media Project, offers a critical look at the state of news media in contemporary society.During the 1990s, the Discovery Channel supported the implementation of fitting Media Literacy, a statewide educational initiative for K-12 students developed in collaboration with the Maryland State control panel of Education. Because of the decentralized nature of the education system in a country with 70 million children now in public or private schools, media literacy education develops as the result of groups of advocates in school districts, states or regions who lobby for its inclusion in the curriculum.There is no central authority making nationwide curriculum recommendations and each of the fifty states has numerous school districts, each of which operates with a great degree of independence from one another. However, most U. S. states include media literacy in wellness edu cation, with an emphasis on understanding environmental influences on health decision-making. Tobacco and alcohol advertising are frequently targeted as objects for deconstruction, which is one of the instructional methods of media literacy education.This resulted from an emphasis on media literacy generated by the Clinton White House. The Office of National Drug Control Policy (ONDCP) held a series of conferences in 1996 and 1997 which brought greater awareness of media literacy education as a promising practice in health and kernel abuse prevention education. The medical and public health community now recognizes the media as a cultural environmental influence on health and sees media literacy education as a strategy to support the development of healthy behavior. Interdisciplinary scholarship in media literacy education is emerging.In 2009, a scholarly journal was launched, the Journal of Media Literacy Education,23 to support the work of scholars and practitioners in the field . Universities such as Appalachian State University, Columbia University, Ithaca College, New York University, the University of Texas-Austin, Temple University, and the University of Maryland offer courses and summer institutes in media literacy for pre-service teachers and graduate students. Brigham Young University offers a graduate program in media education specifically for inservice teachers.The Salzburg Academy for Media and Global Change is another institution that educates students and professionals from around the world the importance of being literate about the media. Impacts of Media Literacy Education on Civic Engagement Media literacy education appears to have a positive impact on overall youth civic engagement. 24 Youth who attend schools that offer media literacy programs are more likely to politically engage online and are more likely to report encountering diverse viewpoints online.25 Youth Interest in Media Literacy A nationally representative survey found that 84 % of young people think they and their friends would benefit from training on verifying information found online. 26 National Association for Media Literacy Education More than 600 educators are members of the National Association for Media Literacy Education (NAMLE), a national membership group that hosts a bi-annual conference. In 2009, this group developed an influential policy document, the Core Principles of Media Literacy Education in the United States.27 It states, The purpose of media literacy education is to help individuals of all ages develop the habits of inquiry and skills of expression that they need to be critical thinkers, useful communicators and active citizens in todays world. Principles include (1) Media Literacy Education requires active inquiry and critical thinking about the messages we receive and create (2) Media Literacy Education expands the concept of literacy in all forms of media (i. e. , reading and writing) (3) Media Literacy Education builds and rei nforces skills for learners of all ages.Like print literacy, those skills necessitate integrated, interactive, and repeated practice (4) Media Literacy Education develops informed, reflective and engaged participants essential for a democratic society (5) Media Literacy Education recognizes that media are a part of culture and function as agents of socialising and (6) Media Literacy Education affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages.

Wednesday, April 10, 2019

Automobile and Swot Analysis Essay Example for Free

Automobile and Swot abridgment Essay1. Introduction This report is base on the company Mercedes Benz, and the chosen country is capital of Singapore. The purpose of the report is to conduct an environmental and marketing psychoanalysis of Mercedes Benz in Singapore. Firstly, this report will situate the company background. Next, it will state the country background. Thirdly, it will state the SWOT analysis. Fourthly, it will state the PEST analysis. After that, it will state the marketing strategy, new point of intersection development, and lastly the conclusion.Company background Mercedes-Benz is a German political machine company, some sort of multinational subdivision from the German company Daimler AG. The company is used intended for high- screen motor vehicles, buses, motor coachs, as nearly as vehicles. The special brand made an appearance in 1926 within Daimler-Benz yet history the sources to Daimler-Motoren-Gesellschafts 1901 Mercedes and to Karl Benzs 1886 Ben z discernible Motorw festern, which is commonly viewed as the first motorcar.Mercedes-Benzs slogan is Das Beste oder nichts (English The best or nothing). Mercedes-Benz is just about the virtually commonly known as well as set up car makes in the world, which is on the list of the worlds oldest car company nevertheless around the world today in 2014,possessing the first petrol-powered vehicle. republic background Singapore is an affluent island nation, positi onenessd in Southeast Asia within the southern tip of the Malay Peninsula.The occupants of Singapore delight in one of the maximum standards associated on earth, with each capita GDP adequate to in which from the swipe international locations within American The european union. The particular economy would depend intensely upon exports, and the nation houses one of the busiest ports on earth. 2. SWOT analysis SWOT analysis is part of strategic planning. The SWOT analysis helps organizations task issues within and outside the organization.The SWOT analysis, made up of an assessment of strengths, weaknesses, external opportunities and threats from competition, provides an outline for strategic decision-making control panel 1 From the table above it is seen that strong brand value measures that Mercedes is considered as a premium brand, such as BMW, Porsche, Audi and etc. There is no exception that Mercedes will stay in premium instalment for a very long time.Almost all the rich and old people prefer this particular car brand. Also, this company has an advantage over their competitors as increasing production hybrid cars because of environmental warm and exact number of miles driven. To produce high feeling cars and hire well educated employees makes production expensive. That is why Mercedes is interested in upper class people who are able to buy such a car. It makes the brand attractive investment for people with high income (upper class).PEST analysis Originally known as PEST Analysis, this i s a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. Strengths Weakness Opportunities Threats Strong brand value uplifted price cost Fast growing company Government policy Leader in establishment Expensive service New products and services Increasing in competition spunky level gum elastic of cars High fuel consumption Developing hybrid cars Decrease in demand Investment.Stereotype that this car is for the rich people Fuel price rises Rising price of raw material High quality It is hard to find manual transmission in such a car Positive stead towards green vehicles Unexpected problems A PEST analysis is looks at how those external factors can affect a businesss activities and performance, and it can be used in combination with other tools.It helps to determine an organizations overall outlook for success. political Economic Socio Cultural Technological Bureaucratic Interest r ates Fast growing society recent technology Stable government law system High income level Diversity of cultures WI-FI zones Taxation system.High power of the local currency Variety of language cultures Automation of work Law level of subversive activity Low level of economic freedom (-2) Most of the people are in advanced age Production of high quality medical equipment Foreigners investment Trade freedom Prevalence of upper class Investment in technology Table 2 From the table above let us gravel 3 characteristics for discussion.Firstly, high income of Singapore measures that Mercedes Benz is one of the most suitable brands for upper class. It is considered, that Mercedes Benz is a car which is suitable for old population, especially for men.Therefore, this car brand has a priority to take Singapore as a sales leader in the adult audience because of the prevalence of old population. Diversity of cultures of the populations shows that every champion nation has different unde rstanding of car design.That is why this brand can offers cars such as family car like Sedan (C class) to celebrity car as Crossovers (G class) with the newest and technology to their customers. 1) Franki Colbert (n. d). Definition of a SWOT Analysis. Retrieved from http//smallbusiness. chron. com/definition-swot-analysis-43274.hypertext markup language 2) Russ Heaps (n. d) 10 most expensive cars to own and drive. Retrieved from http//www. bankrate. com/finance/auto/10-most-expensive-cars-to- own-and-drive-1. aspx 3) Chad Brooks (2013, November 22). PEST Analysis Definition, Examples Templates.Retrieved from http//www. businessnewsdaily. com/5512-pest-analysis-definition- examples-templates. html 4) Abha Pandey (2011, 26 September). What is PESTLE Analysis? Retrieved from http//bpmgeek. com/blog/what-pestle-analysis 5) Leading through innovation (n. d/ n. a) http//www. mbusa. com/mercedes/benz/innovation.

Tuesday, April 9, 2019

Alice Walker Essay Example for Free

Alice Walker EssayThis story is distinctive, however, in that Walker stresses non only the importance of language but also the destructive effects of its misuse. Clearly, Dee privileges language over silence, as she demonstrates in her determination to be educated and in the importance she places on her name. quite a than providing a apparitionalist for newfound aw arness and for community, however, verbal skill equips Dee to oppress and manipulate others and to isolate herself when she lived at home, she read to her sister and mother without pity forcing words, lies, other folks habits, whole lives upon us, sitting trapped and ignorant underneath her voice. mom recalls that Dee washed us in a river of make-believe, burned us with a lot of knowledge we didnt unavoidably need to know. Pressed us to her with the serious flair she read, to shove us away at beneficial the moment, like dimwits, we seemed about to understand (50). Dee uses words to wash, burn, press, and shove . We are told that the nervous girls and furtive boys whom she regarded as her friends worshiped the well-turned invent and her scalding humor that erupted like bubbles in lye (51).It is non surprising, then, that mama, mistrustful of language, expresses herself in the climactic scene of the story not through words but through deeds she hugs Maggie to her, drags her in the room where Dee sits holding the quilts, snatches the quilts from Dee, and dumps them into Maggies lap. scarce as an afterthought does she speak at all, telling Dee to take one or two of the others. Mamas actions, not her words, silence the daughter who has, up to this point, used language to control others and separate herself from the community Mama tells us that Dee turns and leaves the room without a word (59). In much of Walkers work, a characters dawning sense of self is stand for not only by the acquisition of an individual voice but also through integration into a community. Mamas new appreciation of M aggie is significant because it represents the establishment of a sisterhood between mother and daughter. honorable before taking the quilts out of Dees hands, Mama tells us, I did something I never had done before (58). The something to which she refers is fundamentally two actions Mama embraces Maggie and says no to Dee for the initiatory time. Since we are told that she held Maggie when she was burned in the fire, and since Mamas personality suggests that she would most potential hug her daughter often, she is of course referring not merely to the literal hug but to the first spiritual embrace, representing her decision nolonger to judge her jr. daughter by the shallow standards Dee embodiescriteria that Mama has been utilize to measure both Maggie and herself up until the climax of the story.When Mama acts on Maggies behalf, she is responding to the largely nonverbal message that her younger daughter has been sending for some time, but which Mama herself has been unable fully to accept. Now Maggie and Mama are allied in their rejection of Dees attempts to devalue their lifestyle, and their new sense of community enables Maggie to smile a real smile, not scared. Significantly, the story ends with the two of them sitting in silence, just enjoying, until it was time to go in the house and go to bed (59). Ultimately, however. Mama has the last word it is she, after all, who tells the story. Yet her control over the text is win gradually. Walker employs an unusual narrative structure to parallel Mamas development as she strengthens her voice and moves toward community with Maggie. Rather than reporting the entire event in retrospect, Mama relates the first half of the story as it occurs, using present and future tenses up until the moment Dee announces her new name.The commentary that Mama makes about herself and Maggie in the first portion of the story is therefore made before the awakening that she undergoes during the quilt episodebefore she is able to reject tout ensemble Dees desire that she and Maggie be something that they are not. Prior to the encounter with Dee over the quilts, although Mama at times speaks sardonically about Dees selfish attitude, she nonetheless dreams repeatedly of appearing on a television program the way my daughter would want me to be a hundred pounds lighter, my skin like an uncooked barley pancake, wielding a quick and witty tongue (48). Mamas distaste for Dees egotism is tempered by her desire to be well-thought-of by her daughter. In part, then, Mama has come to define herself in terms of her failure to meet the standards of what Lindsey expel calls a basically white middle-class identity (88)the white-male-dominated system portrayed in the television show. When Mama holds up her own strengths next to those valued by Dee and the white Johnny Carson society, she sees herself as one poised always in a position of fear, with one foot raised in flight (49).