Automobile and Swot Analysis Essay Example for Free

Automobile and Swot abridgment Essay1. Introduction This report is base on the company Mercedes Benz, and the chosen country is capital of Singapore. The purpose of the report is to conduct an environmental and marketing psychoanalysis of Mercedes Benz in Singapore. Firstly, this report will situate the company background. Next, it will state the country background. Thirdly, it will state the SWOT analysis. Fourthly, it will state the PEST analysis. After that, it will state the marketing strategy, new point of intersection development, and lastly the conclusion.Company background Mercedes-Benz is a German political machine company, some sort of multinational subdivision from the German company Daimler AG. The company is used intended for high- screen motor vehicles, buses, motor coachs, as nearly as vehicles. The special brand made an appearance in 1926 within Daimler-Benz yet history the sources to Daimler-Motoren-Gesellschafts 1901 Mercedes and to Karl Benzs 1886 Ben z discernible Motorw festern, which is commonly viewed as the first motorcar.Mercedes-Benzs slogan is Das Beste oder nichts (English The best or nothing). Mercedes-Benz is just about the virtually commonly known as well as set up car makes in the world, which is on the list of the worlds oldest car company nevertheless around the world today in 2014,possessing the first petrol-powered vehicle. republic background Singapore is an affluent island nation, positi onenessd in Southeast Asia within the southern tip of the Malay Peninsula.The occupants of Singapore delight in one of the maximum standards associated on earth, with each capita GDP adequate to in which from the swipe international locations within American The european union. The particular economy would depend intensely upon exports, and the nation houses one of the busiest ports on earth. 2. SWOT analysis SWOT analysis is part of strategic planning. The SWOT analysis helps organizations task issues within and outside the organization.The SWOT analysis, made up of an assessment of strengths, weaknesses, external opportunities and threats from competition, provides an outline for strategic decision-making control panel 1 From the table above it is seen that strong brand value measures that Mercedes is considered as a premium brand, such as BMW, Porsche, Audi and etc. There is no exception that Mercedes will stay in premium instalment for a very long time.Almost all the rich and old people prefer this particular car brand. Also, this company has an advantage over their competitors as increasing production hybrid cars because of environmental warm and exact number of miles driven. To produce high feeling cars and hire well educated employees makes production expensive. That is why Mercedes is interested in upper class people who are able to buy such a car. It makes the brand attractive investment for people with high income (upper class).PEST analysis Originally known as PEST Analysis, this i s a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. Strengths Weakness Opportunities Threats Strong brand value uplifted price cost Fast growing company Government policy Leader in establishment Expensive service New products and services Increasing in competition spunky level gum elastic of cars High fuel consumption Developing hybrid cars Decrease in demand Investment.Stereotype that this car is for the rich people Fuel price rises Rising price of raw material High quality It is hard to find manual transmission in such a car Positive stead towards green vehicles Unexpected problems A PEST analysis is looks at how those external factors can affect a businesss activities and performance, and it can be used in combination with other tools.It helps to determine an organizations overall outlook for success. political Economic Socio Cultural Technological Bureaucratic Interest r ates Fast growing society recent technology Stable government law system High income level Diversity of cultures WI-FI zones Taxation system.High power of the local currency Variety of language cultures Automation of work Law level of subversive activity Low level of economic freedom (-2) Most of the people are in advanced age Production of high quality medical equipment Foreigners investment Trade freedom Prevalence of upper class Investment in technology Table 2 From the table above let us gravel 3 characteristics for discussion.Firstly, high income of Singapore measures that Mercedes Benz is one of the most suitable brands for upper class. It is considered, that Mercedes Benz is a car which is suitable for old population, especially for men.Therefore, this car brand has a priority to take Singapore as a sales leader in the adult audience because of the prevalence of old population. Diversity of cultures of the populations shows that every champion nation has different unde rstanding of car design.That is why this brand can offers cars such as family car like Sedan (C class) to celebrity car as Crossovers (G class) with the newest and technology to their customers. 1) Franki Colbert (n. d). Definition of a SWOT Analysis. Retrieved from http//smallbusiness. chron. com/definition-swot-analysis-43274.hypertext markup language 2) Russ Heaps (n. d) 10 most expensive cars to own and drive. Retrieved from http//www. bankrate. com/finance/auto/10-most-expensive-cars-to- own-and-drive-1. aspx 3) Chad Brooks (2013, November 22). PEST Analysis Definition, Examples Templates.Retrieved from http//www. businessnewsdaily. com/5512-pest-analysis-definition- examples-templates. html 4) Abha Pandey (2011, 26 September). What is PESTLE Analysis? Retrieved from http//bpmgeek. com/blog/what-pestle-analysis 5) Leading through innovation (n. d/ n. a) http//www. mbusa. com/mercedes/benz/innovation.